My wife is a marketing coach and consultant to service professionals, and over the last few weeks, we’ve been working on one of her programs on positioning. And as I think more and more about positioning, I’m beginning to notice just how few organizations really understand their position in the marketplace. As a result of poor positioning, many of businesses either struggle to gain marketshare or are dramatically under performing their potential.
Your position is that unique niche that you carve out of the marketplace where you get to be the leader in your field. It’s the place where people choose to work with you because you are the best and can offer something that few others can offer. EVERY business can create a powerful position in the marketplace – even if the products that you offer may not be especially unique.
Knowing your market position is one of the fundamental pieces that allow you to Track the Nature of Your Market, which is one of the 7 KEYS to Grow Your Business Green. If you want to learn more about positioning, let us know by clicking HERE.
